About Cefinn
Our Story
As a busy woman constantly balancing the demands of home, family, and work, I find myself perpetually on the move. Like many women in the public eye, my lifestyle requires a wardrobe that works hard - seamlessly transitioning from early morning meetings to evening gatherings with friends – looking great - and importantly being effortless to maintain.
Recognising the gap for a contemporary clothing brand that genuinely catered to the needs of busy women like myself, I created Cefinn to become the go-to, reliable, womenswear brand that understands the demands of a fast-paced lifestyle, allowing women to confidently conquer their day with ease.
Samantha Cameron
Founder & Creative Designer
Our Philosophy
The Cefinn philosophy of Effortless Confidence is at the heart of our approach to designing luxury fashion tailored for modern, busy woman. Each piece is created at our London Atelier, where we obsess over every detail, from refining the silhouettes and perfecting the fit to ensuring the performance of fabrics and the ease of care. Our goal is to ensure that you look and feel great from work to weekend, desk to dinner, and at those unforgettable special occasions.
Designed by Samantha
Every piece in our collection is designed by our Founder and Creative Director, Samantha Cameron.
Created in London
Embracing a technique typically reserved for traditional Haute Couture studios, our in-house Atelier brings together a team of skilled artisans who uphold precise craftsmanship and meticulous attention to detail to ensure the perfect fit and flattering silhouette, no matter your body shape.
Crafted with Innovative Fabrics
We are obsessive about the fabric we use – to the extent that we meticulously design and produce each fabric from the ground up. It's not only about how it feels against your skin or ensuring it maintains its appearance throughout the day, but also about being easy to care for (with most of our collection being machine washable and not requiring ironing). Moreover, it's the consideration in every print we design – you'll always notice a touch of black or white in each, making them effortless to pair with your own accessories.
What the press say about Cefinn
"Minimal but not severe, smart but in no way corporate...it is quite simply, what you want."
British Vogue
“The fit is impeccable, the designs are exciting and the best thing of all is that many styles machine wash and hang dry, with no ironing required.”
The Telegraph
"There was a gap for smart daywear that was also modern and feminine. Cue Cefinn..."
The Times
Cefinn Sirens
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